Adopting a philanthropy model is key for building a successful business and business culture
Philanthropy is integral to how we conduct ourselves personally and professionally at APSG. With 20 years of participating in charitable groups and programs to support domestic and international communities, we at APSG recruitment have incorporated charitable giving as a key model in our organisation. Believing that every business has a responsibility to make a positive impact on the world, APSG leads the way in supporting our local community through dedicating a percentage of our standard fee to our client’s charity of choice.
Here are some key benefits to integrating a philanthropic works into your business:
In addition to working in alignment with your values, incorporating a philanthropy model can be beneficial for any organisation as is effective in building a successful business brand and culture.
Consumers are increasingly looking for companies that align with their values and are committed to making a positive impact on the world by demonstrating a commitment to social responsibility through giving back. You can attract customers and employees who share similar values when adopting this approach. This in turn can help to build customer loyalty, which can lead to long-term invested consumers and success for your business. Having a consistent, lived out values as an organisation affirms your brand, solidifying your name within the community.
Another benefit of charitable giving is that it can help to create a positive work culture. When your employees see that your business is committed to making a positive impact on the world, it can inspire them to be more engaged and motivated in their work. This can lead to a more positive and productive work environment, which can help your business to thrive. A positive work culture can also lead to increased retention rates, as employees are more likely to stay with a company that aligns with their values and is committed to making a difference.
Furthermore, incorporating charitable giving as a corner stone of your organisation has been shown to foster teamwork and collaboration amongst employees. When your team comes together to support a common cause, it can strengthen their bond and foster a sense of purpose and meaning in their work. Having a common purpose unites all staff promoting employee sense of belonging, pride in their work and commitment to the organisation; all of which ultimately benefit your business.
With all these positives that come with incorporating charitable giving, be aware that failure to properly live out the values your organisation promotes can be detrimental to the reputation. Consequently, outside of the obvious taxation benefits, there can be actual financial outcomes to conducting your charitable giving with integrity! So why not consider adopting a philanthropy model for your business and joining the growing number of companies that are committed to making a difference in the world?
If your organization is seeking to incorporate a charitable component, allow APSG to both support your talent requirements and give back on your behalf through our bespoke philanthropy model. We will work with you to identify charitable causes that align with your business values and dedicate a contribution from your standard fee, giving back at no additional cost to you. This is the APSG promise. Contact us today.
THE AUTHOR
Brigid Hanson
Business Manager – Australian Project Solutions Group
